Category Archives: Blog

Your logo is the visual representation of your brand. So it’s important to get it right. Whether you realize it or not each detail in your logo will influence buying decisions.  Each design choice should be intentional when you’re creating your logo. Each decision communicates a specific message. So a confusing or misleading logo can […]

Every day you see hundreds of logos. But what is a logo and why is it important?  A logo is a core part of any brand and every marketing plan. Yet, it’s one of the most overlooked things people miss when starting a business.  New business owners tend to not really think about logos much. […]

  With so many factors going into starting your business, you may not think that creating a logo is all that important.  But you couldn’t be more wrong.  Why?    Because your logo:  Creates a Strong First Impression You only have one chance to make a first impression. Your logo is the first thing your […]

Starting your business isn’t easy. There are many decisions to make. Once you’ve established your brand name, it’s time to create a logo.  A logo is a group of symbols, letters, and images that are a unique and consistent way to identify your service or product.  The logo is the most prominent and stable part […]

A logo will help your business stand out in a crowded marketplace. It will cement your brand in the mind of your audience.  So what makes a great logo? Consider these 4 often overlooked but critical qualities.    Can Be Recreated Easily A great logo can be replicated easily. Think about the Mac apple or […]

A logo is a combination of imagery and text that serves several purposes.  It tells people the name of your company It gives them a recognizable symbol that they associate with your company Logos can create a powerful emotional bond to a company. They can deeply embed in people’s memories so that even when they […]